Why You Keep Using Facebook (Even Though You Hate It)
The network effect is Facebook’s biggest selling point, and the root of many of its problems.
What happened with Cambridge Analytica highlights this perfectly.
Before many people join a network, it may not be so useful. But the more people join, the more useful it becomes. That’s the network effect. Facebook is a step beyond that — it’s the network effect on steroids.
This is what makes facebook so great — it knows everything about you! — and what makes facebook so awful — IT KNOWS EVERYTHING ABOUT YOU. And while its network of 2.13 billion monthly users doesn’t pay any money to use the core service, Facebook makes plenty of money — millions daily — *buy providing advertisers access to that user data*. And everyone on the site agreed to this when they signed up.